Revolutionizing Retail: Xiaobing Yao's Award-Winning Design for Rotass Haute Joallerie

Creating a Unique Shopping Experience through Innovative Design and Architectural Elements

Renowned designer Xiaobing Yao has transformed a two-story commercial street shop into an immersive retail experience for Rotass Haute Joallerie in Chongqing. The project, which has won the prestigious Platinum A' Interior Space, Retail and Exhibition Design Award in 2020, showcases Yao's innovative approach to design and architecture, creating a space that not only sells products but also tells a story.

Xiaobing Yao's design for Rotass Haute Joallerie is inspired by the brand's main product - customized wedding rings. The theme of love, symbolized by the brand, is reflected in the structure and art of the space. The first-floor hall communicates the brand's aesthetic concept through gypsum sculpture, while the copper steps and mirror roof give the space an upward force. The elevated mezzanine serves as an extension of the space and a VIP reception area.

The second floor of the shop is where Yao's design truly shines. Here, a large number of church architectural symbols are used to increase the sense of ritual for consumers. The cutting wall of the corridor makes people feel like they are shuttling in diamonds, and the wall is decorated with wallpaper, customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.

The project, which covers a total of 280 square meters, started in December 2018 and was completed in May 2019. The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe. The design also skillfully uses an overhead sandwich area as not only the extension of space, but also the VIP reception space.

Yao's design for Rotass Haute Joallerie is a departure from the traditional design of custom jewelry stores, which often focus solely on the display of noble jewelry. Instead, Yao has considered the artistic aesthetic aspects of improving space, aiming to cater to customers of all ages and provide them with a good experience that promotes secondary sales and network promotion.

The project faced several challenges, including the use of a large number of church building symbols on the second floor to increase the sense of ritual for consumers. However, Yao was able to overcome these challenges and create a space that not only sells products but also tells a story and gives consumers a sense of the meaning and happiness of wedding rings.

Images of the project, taken by photographer Qiang Dou, showcase the unique design elements and the overall aesthetic of the space. The copyrights for the design belong to Xiaobing Yao. The project's success and the recognition it has received in the form of the Platinum A' Design Award is a testament to Yao's innovative approach to design and architecture.